Krista covers data protection and management, with a focus on multi-cloud environments, for Evaluator Group. She brings approximately a decade of experience providing research and advisory services and creating thought leadership content, with a focus on IT infrastructure and data management and protection. Her vantage point spans technology and vendor portfolio developments; customer buying behavior trends; and vendor ecosystems, go-to-market positioning, and business models. Her work has appeared in major publications including eWeek, TechTarget and The Register.
Prior to joining Evaluator Group, Krista led the data center practice of analyst firm Technology Business Research. She also created articles, product analyses, and blogs on all things storage and data protection and management for analyst firm Storage Switzerland, and led market intelligence initiatives for media company TechTarget.
Krista holds a BA degree in English Journalism with a minor in Business Administration from the University of New Hampshire.