Camberley Bates

Meet Camberley Bates, Managing Director & Analyst

Camberley joined Evaluator Group as Managing Director and Analyst in 2009 and is responsible for corporate leadership and coverage of go-to-market and channel strategies. She brings over 20 years of executive experience leading sales and marketing teams at VERITAS, GE-Access and EDS. Having crossed the boundaries of vendor sales, channel engagement, and ownership of a 100-person IT services firm, she possesses a unique 360 view for addressing challenges and delivering solutions.

At her previous consulting firm, Bates Strategy Group, she provided Global 250 and startups with go-to-market strategies. As Vice President of Marketing COPAN she created new market categories, MAID for long term archive. As a VP at VERITAS she led a 65-person worldwide marketing team with highly successful lead generation programs and restructuring of the channel. With GE Access, a $2B distribution company, she served as VP of a new division and succeeded in growing the company from $14 to $500 million in revenues through a solution-practice methodology.

She entered the IT field by working with very large data centers as a director and management executive with EDS and IBM.

She holds a BS degree in International Business from California State University – Long Beach and executive certificates from Wellesley and Wharton School of Business. Camberley can be contacted at

Camberley possesses a passion for outdoors and, when not IT driven, she can be found skiing, hiking and riding her bike around Colorado.

Follow Camberley on Twitter
Camberley’s Blog

Recent Activity