It is now clear that the Retail segment is investing in Big Data analytics sources and processes. The often cited reason is that retailers across the board are now seeing Amazon as a formidable competitor. The result is a desire among traditional “bricks and mortar” retailers to understand how online retailers, led by Amazon, are reaching their customers and to respond with a more competitive way to engage their own customers. Click here to read more of John’s “Inescapable Data” blog on Forbes.