“When Big Data Doesn’t Tell the Truth” – Blog Posting By John Webster

It is now clear that the Retail segment is investing in Big Data analytics sources and processes. The often cited reason is that retailers across the board are now seeing Amazon as a formidable competitor. The result is a desire among traditional “bricks and mortar” retailers to understand how online retailers, led by Amazon, are reaching their customers and to respond with a more competitive way to engage their own customers. Click here to read more of John’s “Inescapable Data” blog on Forbes.