Storage branding: What’s in a name? — Storage Soup Blog by Randy Kerns

By Randy Kerns, Tuesday, July 31st 2012

Analyst Blogs

As with practically any industry, product names are crucial when selling storage.

Storage products sit in the heart of data centers and protect business information. lAn individual storage system may stay in use for four or five years, and there is a great likelihood that a successor to that system will be purchased at least once to minimize the risks and operational changes of moving to another platform.

This is where the name becomes important. The identity of the system is associated with that name and the vendor. A recognizable name can be a major factor in sales.

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