Negative Associative Sales – Storage Soup blog by Randy Kerns

By Randy Kerns, Monday, November 11th 2013

Analyst Blogs

“We missed you at the [name deleted] Institute for Sports Medicine.” This was the title of an email I received, reminding me of when I blew out a knee skiing years ago, and the subsequent rehab process.

The knee injury was not a positive experience. It was one of those events that you use to gauge different points in your life. Among other things, to me it meant no more runs on black diamond trails. But the email didn’t only bring up personal memories. The introductory paragraph also reminded me of marketing messages I’ve seen recently in the storage industry:

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