In early June, Actifio hosted its two-day Data Driven event in Miami Beach for customers, partners and selected analysts that included the Evaluator Group. The event drew approximately 450 end users from a variety of industry segments. Partners included Google Cloud Platform (GCP) and IBM.
What was notable about this event that differentiated it from other vendor-sponsored events we’ve attended in the past was its customer and partner-centric orientation. All the keynotes, panels and technical sessions featured customers and partners. The message: An event for customers should be led by customers. The typical chest-thumping, “we’re the greatest” spectacles weren’t on display. Nor did this event feature major new product announcements. Rather, Data Driven was all about enterprise data management and Actifio use cases as seen from customers’ perspectives.
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