Camberley Bates
Managing Director & Analyst
Go-to-market strategies, channels and sales models

Camberley is responsible for corporate leadership coverage of go-to-market and channel strategies. She brings over 20 years of executive experience leading sales and marketing teams at VERITAS, GE Access, and EDS. Her unique 360-degree view of addressing challenges and delivering solutions was achieved from crossing the boundary of sales and channel engagement with large enterprise vendors and her own 100-person IT services firm.

Before joining Evaluator Group in 2009, she provided Global 250 startups with go-to-market strategies at her consulting firm, Bates Strategy Group. She also created new market category “MAID” as Vice President of Marketing at COPAN and led a worldwide marketing team including channels as a VP at VERITAS. At GE Access, a $2B distribution company, she served as VP of a new division and succeeded in growing the company from $14 to $500 million. Camberley began her career at IBM in sales and management.

She holds a BS degree in International Business from California State University – Long Beach and executive certificates from Wellesley and Wharton School of Business.

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