Storage vendors pitching self-service as-a-service

Thursday, September 29th 2022

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The diversification of products mirror storage products sold by hyperscalers such as AWS and Microsoft Azure, said Dave Raffo, an analyst at Evaluator Group. Providing options builds out the portfolio and keeps legacy storage vendors competitive to hyperscalers, even if the points of differentiation are slim.

NetApp Keystone and Pure Storage’s Evergreen products similarly offer some variant on a storage service directly under the control of the customer, Raffo noted.

“[Vendors] want to make buying storage more similar to the way you buy in the cloud,” Raffo said. “The more options you get, the better. Everyone has to figure out the best price-slash-performance.”

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