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Krista Macomber, senior analyst at Evaluator Group, said a self-managed tier of BaaS would likely appeal to large enterprises. These companies are likely to have in-house IT expertise and enough staff to manage backup tasks. They would also be familiar with RTO and RPO requirements and know how to satisfy them.
Macomber said BaaS adoption rates among such enterprises are typically modest, but this has been trending up. Citing Evaluator Group’s “Enterprise IT Responds to COVID-19” study conducted in April 2020, she said enterprises are investing more in security, data protection and public cloud as a result of the pandemic.
“The COVID-19 pandemic has introduced new cyberthreats, while placing a premium on scalability and remote accessibility, all of which backup as a service can address,” Macomber said.
Macomber added that BaaS adoption has also been growing steadily alongside SaaS adoption. As more businesses deploy Microsoft Office 365 and Salesforce, it makes more sense to protect the data from these applications in the cloud than with an on-premises data center. Enterprises are adopting BaaS specifically for these workloads.