ECommerce Times: Randy Kerns speaks on Apple’s iCloud Drive

Wednesday, June 4th 2014

Among the highlights of Apple’s WWDC announcements this week is iCloud Drive, a major update to its cloud storage system. iCloud Drive is a file-sharing and storage product optimized to sync across several platforms ….

…It was about time that Apple revealed a product able to compete in the cloud storage space, said Randy Kerns, senior strategist at Evaluator Group. “Since many people have already gotten familiar with file-sharing with products led by Dropbox, the novelty is no longer there,” he told the E-Commerce Times.

Without that fresh spark, Apple has to rely on what it can offer that Dropbox can’t — but even that isn’t as buzz-worthy as it might have been if Apple had gotten into the cloud around the same time Dropbox did, said Kerns.

“The value currently is the integration with OS X and the Finder utility. What will be compelling is the integration with applications, which is not there today and will require other companies and developers to deliver on a broad scale. This would have been much more significant a couple of years ago, but now Apple is in catch-up mode.”


To read the full article: “iCloud Drive Propels Apple a Little Closer to Dropbox Territory” by Rachelle Dragani

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