Published on searchdisasterrecovery.techtarget.com. Read the full article here.
Cyber attacks have become the most common type of disaster organizations have to recover from, said Krista Macomber, senior analyst at Evaluator Group.
Customers treat recovery from natural disasters and recovery from cyber attacks similarly in the sense that they are parts of their overall data protection strategy, but more and more organizations have been asking for additional measures for cyber recovery, Macomber said. While cyber recovery is still under the same umbrella as what customers define as disaster recovery, it is clear they are recognizing and treating cyberthreats as a separate issue.
In the virtual presentation, Renneker cited data from a Deloitte survey of 500 C-level executives stating that ensuring data integrity — finding proof their data hasn’t been manipulated or tampered with — had overtaken general data protection and data privacy as the top concern.
Macomber has seen a similar rise in concern about data manipulation, but she stressed data privacy is still a top concern among customers. The loss of customer trust can have more negative impact than any immediate revenue loss, she said.
“There is an understanding of how much a brand can be tarnished if sensitive customer data is breached — and of the ripple effect that can have to the business,” Macomber said.