At the core of the Evaluator Group business model for vendors is competitive support for product management and field sales. We combine the Evaluator Series ™ Research (ESR) offering that features our independent analysis of trends and products with RapidResponse™ Advisory Services to provide insight into planning and sales efforts.
- RapidResponse™ Advisory Services – Understanding the importance of time in competitive sales situations in our rapidly changing market, we are committed to responding within 24 hours or less to short inquiries. Inquiries may be as short as a phone call or email, or a longer, deeper dive briefing on technology.
- For Product Managers – Product Managers leverage the ESR and Advisory Services for product messaging/validation, understanding market requirements, or to gain insight to competitive advantage.
- For Sales / Marketing – Staying abreast of changes in the market requires constant review and analysis. Evaluator Group streamlines and often eliminates the lengthy research cycles that can impact decision making and competitive response time.
“As a vendor I have constantly asked the question: What does the customer want – what are they looking at feature-wise? Evaluator Group exposed me to three levels of information regarding this question:
1. How other vendors address the problems through features
2. Tied together customer requirements and product offerings
3. Heard what some users are really facing to solve their storage problems.
– Product Manager, Software