From product strategy to market awareness and lead generation, vendor clients rely on us for straight-forward analysis, competitive insight and our experience with IT Professionals. We design services to meet the needs of product marketing/management and sales professionals, offering both project-related engagements and annual subscriptions.
Evaluator Series™ Research
Evaluator Series ™ Research (ESR) is an independent analysis of market trends and products. We know that it is often difficult to find critical competitive information and distinguish between marketing hyperbole and factual information. Our independent and technically informed approach delivers comparative analysis and market trend identification that is trusted by our vendor clients. When combined with Evaluator Group RapidResponse™, field sales and competitive support professionals have the tools to understand market positioning and deliver product value statements with timely and accurate data.
Competitive Support
At the core of the Evaluator Group business model for vendors is competitive support for product management and field sales. We combine the Evaluator Series ™ Research (ESR) offering that features our independent analysis of trends and products with RapidResponse™ Advisory Services to provide insight into planning and sales efforts.
Advanced Storage Education
Evaluator Group education is designed for IT professionals and vendors who want to gain more insight into storage trends, architectures and comparison of products in the market. We host public and private classes. Vendors who attend our public classes greatly appreciate the in-depth understanding of products in the market and hearing directly from end users who also attend. Past attendees from vendor organizations have included Product Management, Product Marketing, Competitive Analysis team members, Sales (including resellers) and SE’s.
Strategic & Advisory Services
Evaluator Group’s technical background, independent Evaluator Series™ Research and IT professional consulting practice brings expertise and insight for vendors engaged in strategic planning and execution.
Product to Market Services Page
Once product strategy and solution development have been defined, the “go to market strategy” needs concrete definition and deliverables. Evaluator Group assists in developing direct and indirect channel strategies, then communicating the value proposition to sales, channel partners and end users. This includes solution guides, validations and external communications that leverage our industry expertise.
Validation & Testing Page
Evaluator Group’s technical background, independent Evaluator Series™ Research and IT professional consulting practice brings expertise and insight for vendor engaged in strategic planning and execution.